50A RATHBONE PLACE LONDON
ENVY HAS JUST FINISHED WORK ON A NEW COMMERCIAL FOR THE PROMS ON THE BBC
July 2010

In the middle of picturesque British parkland we see an enormous blank canvas. Crowds approach, armed with brushes and rollers, and pots of paint. Over a series of time lapse shots, we see the vibrant promotional artwork for The Proms being painted over the canvas and bringing it to life.


Working from reference material gathered on-set we built the huge canvas in Soft Image and it was tracked into the shots. The grand scale of the canvas meant it wasn’t practical to use a chroma screen so the crowds had to be rotoscoped and painted back into the scene. A dismal Summer morning had to be given the golden glow of a bucolic British afternoon in the grade. The animated painting was revealed with mattes designed to ensure the emerging artwork had a hand painted feel, and the time lapse effect was added in post rather than captured in camera. CG flags and birds were added to complete the scene.


Credits:

Director: Matt McDermot

Producer: Deborah Stewart

Editor: Alex Lea

Lead VFX: Marcus Dryden

CG: John-Paul Harney

Smoke assist: Victoria Gordon

2D assist: Liam Collinwood, Dean Rollins, David Filipe

Audio: Rich Martin

Post producer: Kevin Docherty

CG producer: James Alexander