To promote its new phone, Samsung teamed up with RSA to produce this commercial. The project was posted at ENVY and features people who are seen to be so absorbed in the screens of their mobiles that they forget where they are, and the narrator advises that we can lose ourselves in entertainment on the Samsung Wave smartphone - the World's first AMOLED HD Screen.

Credits:
Client: Vernie Yeung
Production Company: RSA
Production Company Producer: Alex Heathcote
Agency: Chiel Worldwide
Creative Director: Dominic Beardsworth
Copywriter: Jonathan Bowen Thomas
Executive Producer: Martha Greene

Colourist: Vicki Matich
VFX: Rich Greenwood
Audio: Arge
Post Producer: Rachel Stones