ENVY have just finished a festive rebrand for 4Music, the latest channel to be launched under the 4 umbrella. ENVY took elements of the existing channel identity and posited them into a Wintry setting for Christmas, producing stings, idents and trailers.

Our VFX team used Trapcode Particular in After Effects to track real life snowfall, and fused this with our own snow created in Cinema 4D, to produce a cloak of drifting flakes. This was layered over a giant 4 Music advent calendar in Smoke. When the doors of the calendar open they reveal a smorgasbord of today's rock and pop luminaries, chock full of seasonal glee and cheer!

The work is airing now on the 4 Music channel.